The EMU Story
Hi, I’m Kate, the founder of EMU Safety. I started EMU because I noticed something missing in protective eyewear: glasses that actually fit real people, not just standards and checklists.
As someone with a background in HR, I’ve always believed that safety works best when it’s practical, comfortable, and even a little enjoyable.
At EMU, our safety glasses are made with people in mind. Glasses that stay on your head, don’t give you headaches, and look good while keeping you protected. No compromises.
Here’s what we focus on:
👀 Crystal-clear, high-quality lenses – so you can see your work clearly without distortion.
🏆 Award-winning design – because safety shouldn’t mean sacrificing style.
😎 Frames that actually look good – wear them on site or off.
🦺 Comfort and protection – no pressure behind your ears, no headaches, just safety that works.
🌏 Ethically made – produced in BSCI-certified conditions with care for people and the planet.
We’re proud to be a female-founded, Australian-owned brand based in the Hunter. EMU Safety isn’t just about meeting standards—it’s about creating gear that works with you, not against you.
Because at the end of the day, safety should feel natural. Not like a compromise.
The EMU name
EMU Safety is an Australian brand and I wanted something that resinated with what I was trying to achieve.
Emu's can only walk forward, have excellent vision and are iconically Australian.
And so EMU Safety was born, or hatched as I like to say.
It didn't take long for word to get out about EMU Safety glasses!
The EMU tube
I wanted the packaging to stand out from traditional safety glasses, so instead of a clear plastic packet. All EMU Safety Glasses arrive in an EMU tube.
I created the EMU tube, similar in colour to an emu egg. The tubes are made from cardboard and symbolize our commitment to the environment.
Every pair of glasses comes with a dust bag and EMU Safety sticker.
Award Winning!
Pro Tool Innovation Award Winner 2025
For more than 13 years, the Pro Tool Innovation Awards (PTIA) have celebrated the most cutting-edge tools and gear in the professional trade and DIY industries. Judged by seasoned experts and industry veterans, these awards spotlight products that excel in design, usability, and performance — the things that truly make a tool stand out.
In 2025, EMU Safety earned its first PTIA win since launching in the U.S. in 2025. This is a huge milestone and a clear sign of our commitment to innovative, high-quality eye protection.
The Future
Today EMU Safety provides a range of comfortable and stylish safety glasses shipped all of the world.
EMU Safety glasses meet the safety standards for the USA, Australia and New Zealand. EMU Safety has now expanded into the USA and Canada.
I am so proud of what we have achieved and I have some exciting projects currently in the research and development phase which I can't wait to share with you.
Follow @EMUSafety to keep up to date with new product releases and how to style your EMU Safety Glasses.
Shop Now
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The Originals - Brown Tortiseshell and Brown Tortiseshell Side - Brown Polarised - Safety Glasses
Regular price $64.95 AUDRegular priceUnit price / perSale price $64.95 AUD -
The Originals - Clear Frame and Clear Sides - Clear Lense - Safety Glasses
Regular price $39.95 AUDRegular priceUnit price / perSale price $39.95 AUD -
The Boss - Black Matt Frame Black Matt sides - Mirror Blue Polarised - Safety Glasses
Regular price $79.95 AUDRegular priceUnit price / perSale price $79.95 AUD -
The Boss - Black Matt Frame Clear sides - Silver Polarised - Safety Glasses
Regular price $79.95 AUDRegular priceUnit price / perSale price $79.95 AUD